Transforming Konica Minolta’s brand with RETHINK

Transforming Konica Minolta’s brand with RETHINK

18 March 2020, Wednesday

RETHINK is at the heart of the Konica Minolta new brand. At Konica Minolta Business Solutions Asia, our philosophy is to continuously think of better ways to do things. It is our chance to question the status quo on conventional wisdom. We are driven by the belief that we can always do better and we must evolve to solve tomorrow’s problems, when our clients succeed, we succeed.

About RETHINK branding

RETHINK is a new branding framework and a shared global commitment that was introduced in 2019 with the launch of the bizhub i-Series – a new line of next generation MFPs. With the adoption of “RETHINK” branding, it is also a step taken towards becoming a truly digital company with deep understanding into implicit challenges.

The purpose of “RETHINK” initiative is to show how Konica Minolta continues to transform by innovating new products and creating stronger relationships with our customers by creating stimulating and interactive experiences with our machines.

To apply a new perspective, obstacles and problems becomes new opportunities and we are applying the approach to uncover challenges and transform into leaders in the new digital world. By making the world work better, Konica Minolta believe that we are vital in helping our customers to innovate, seize opportunities and thrive.

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