MGI JETvarnish 3DS – Premiumisation for a Competitive Edge at Ngai Heng

Premiumisation for Competitiveness at Ngai Heng

About Ngai Heng Pte Ltd

Established as a bookbinding company in the early 1960s, Ngai Heng has since expanded to 80 employees, as well as grown and diversified in its offerings. Being at the forefront of the evolving print industry, its expertise ranges from advanced printing services like digital printing and finishing to interactive media designing. Supporting the creative ventures of customers and enterprises of varying industries, Ngai Heng offers competitive prices for its services. Beyond its full spectrum of reliable and top-quality print services, Ngai Heng also specialises in a stream of solutions, including outdoor and indoor advertising and premium gift sourcing – all of which is done in-house.

Staying Relevant Despite the Competitive Climate

The main challenge faced by Ngai Heng points to the increasing need to deliver consistent quality prints at low production costs. Given the competitive print environment supplemented by e-commerce platforms, traditional methodologies no longer enhance product prices. While Ngai Heng strives to grow their business and improve profit margins, they find themselves in status quo especially when customers are found needing to justify procuring high cost print jobs.

The second challenge lies in accelerated digitalisation processes which calls for the re-evaluation and re-invention of core competencies of print businesses. Ngai Heng recognises the need to invest in state-of-the-art print equipment to support customer demands for higher quality print solutions so as to stay relevant in the marketing segment for customers.

Delivering Customer-Oriented Solutions

Konica Minolta’s MGI JETvarnish 3DS with iFoil-S became the solution of choice for Ngai Heng. In a test run, Ngai Heng requested to perform a spot UV layer on a random marker pen signoff on just one print sheet. Upon witnessing the effectiveness of the printer and its spot UV accuracy, the team at Ngai Heng knew that the MGI JETvarnish 3DS was the perfect fit to meet its customers’ expectations in both innovation and costs.

“The MGI JETvarnish 3DS with iFoil-S allows us to perform tests on samples readily at an affordable setup cost. The digital press can produce high impact 3D spot UV and foiling at short runs, thereby endorsing both quality and profit appreciation,” shared Mr. Teo Kok Leong, Associate Director at Ngai Heng. Since there was no longer a need for hot stamping or spot UV silk screening blocks separately, Ngai Heng could boost print efficiency per run at cost-effective prices, even for unique embellished prints in small quantities.

Confidence and Assurance

Paired with efficient onsite technical support & Konica Minolta Service Helpdesk, Ngai Heng expresses confidence in offering its customers products with a competitive edge.

Mr. Teo added, “The MGI JETvarnish 3DS with iFoil-S allows for unlimited product creativity, premiumisation and excellent throughput speed, and Konica Minolta completes this by providing prompt support and immediate solutions whenever the need arises.”